Maskeeper ماسڪ رکڻ جو خانو by Maurice Kwok and Steve Yeung

Maskeeper ماسڪ رکڻ جو خانو by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in فيشن ۽ سفري لوازمات ڊيزائن Competition Category.

لوههلوازمو· 2021

Maskeeper ماسڪ رکڻ جو خانو

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award لوهه انعام Winner in لوازمو Category

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The Design

About Maskeeper ماسڪ رکڻ جو خانو

بُڪ ٽيڪسٽ: ماسڪيپر منھن جي ماسڪن لاءِ ھڪ عارضي رکڻ جو خانو آھي، جيڪو ھڪ بزنس ڪارڊ جي سائيز جي پيڪيج ۾ ورائجي ٿو. ماسڪيپر فوڊ گريڊ پولي پروپيلين شيٽ مان ٺاھيو ويو آھي، جنھن کي تڪڙي ۽ گھٽ خرچ واري پيداوار لاءِ ڊائي ڪٽ ۽ ورائي ڇڏيو ويو آھي. ماسڪ کليل شيٽ تي رکيو ويندو آھي ۽ اندر ورائي ڇڏيو ويندو آھي، جنھن ڪري ماسڪ جون سطحون ڍڪيل رھنديون آھن ۽ ڪراس ڪنٽيمينيشن (پاسي کان آلودگي) گھٽجي ويندي آھي. 91 کان 61 کان 8 ملي ميٽرن جي ماپ ۽ 10 گرام وزن سان، ماسڪيپر آسانيءَ سان کيسي ۾ اچي وڃي ٿو. ھي ڊزائين، کاڌي جي وقت لاٿل ماسڪن کي ٽشو پيپر يا لفافن ۾ ويڙھڻ جي بدران ھڪ صاف سٿرو ۽ حفظان صحت وارو متبادل پيش ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Maskeeper ماسڪ رکڻ جو خانو A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Maskeeper ماسڪ رکڻ جو خانو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Maskeeper ماسڪ رکڻ جو خانو جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung