Beltur Go کاڌي جي پيڪنگ by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2021

Beltur Go کاڌي جي پيڪنگ

by Musa Celik

Client: Beltur

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #112421

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go کاڌي جي پيڪنگ

بيلٽور گو (Beltur Go) کاڌي ۽ پيئڻ جي شيون جي پيڪنگ جي رينج آهي، جو وڏن شهري پارڪن ۾ استعمال لاءِ ٺاهيو ويو آهي. کاڌي جو باکس پيئڻ جي ڪپ تي رکي سڪجي ٿو، ۽ اسٽراو باکس مان گذري ٿو، جنهنڪري کاڌو ۽ پيئڻ هڪ هٿ سان جهليل رهن ٿا. باکس تي ننڍا ورايل حصا کولي سگهجن ٿا، جن ۾ ساس رکي سگهجن ٿا. کاڌي جو باکس اڪيلي به استعمال ڪري سڪجي ٿو، جنهن جي مٿان ڪانٽو رکيو وڃي ٿو. سموريون حصيدار 350 گرام برسٽول ڪاغذ مان آفسيٽ پرنٽنگ سان ٺاهيل آهن، ۽ پلاسٽڪ جي بدلي ۾ ڪاغذ استعمال ڪيو ويو آهي ته جيئن پلاسٽڪ جي ضايع کي گھٽايو وڃي. هر پيڪ سادي رکجائي ۽ منتقلي لاءِ فليٽ صورت ۾ پهچي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Beltur Go کاڌي جي پيڪنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Beltur Go کاڌي جي پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Beltur Go کاڌي جي پيڪنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.