Zhuliguan Hote هوٽل لوگو by Zhongxiang Zheng

Zhuliguan Hote هوٽل لوگو by Zhongxiang Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Zhuliguan Hote هوٽل لوگو

by Zhongxiang Zheng

Client: Zhongxiang Zheng

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuliguan Hote هوٽل لوگو

Zhuliguan ھڪڙي ھوٽل ھوٽل آھي جنھن تي بانس ڪلچر تي ڌيان ڏنو ويو آھي، نموني ھڪڙي بانس ۽ نگلڻ وانگر ڏسڻ ۾ اچي ٿو، ماڻھن کي نئين سفر جي شروعات جي اميد رکي ٿو. علامت (لوگو) پيش ڪري ٿو ھڪڙي ترقيءَ کان ڪنھن شيءِ تائين، جيڪو اصل ۾ فلسفياڻي تائوزم مان اچي ٿو. ان جي تبديلي روايتي چيني تائو ازم جو فلسفو کڻي ٿي "تائو مان، هڪ پيدا ٿيو. هڪ مان، ٻه؛ ٻن مان، ٽي؛ ٽن مان، پيدا ٿيل ڪائنات" جو مطلب آهي "تائو رستو فطرت جي پيروي ڪري ٿو".

The Recognition

About the A' Design Award لوهه انعام

Zhuliguan Hote هوٽل لوگو A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Zhuliguan Hote هوٽل لوگو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Zhuliguan Hote هوٽل لوگو جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensions & Packaging: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tags: Brand , Research , Hotel , Logo , Culture
Production Technology: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Design Challenge: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Research: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiration: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Project Duration: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Operation Flow: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patents: Trademark (2019) Zhongxiang Zheng
Image Credits: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.