Food in Nature کاڌي جي فوٽوگرافي by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.
لوههفوٽوگرافي· 2021
Food in Nature کاڌي جي فوٽوگرافي
by Duc Bui
Client: FPDB Creative
A' Design Award لوهه انعام Winner in فوٽوگرافي Category
Verified Award Winner
Verify Award Status for #114801The Design
About Food in Nature کاڌي جي فوٽوگرافي
فوڊ ان نيچر ھڪ کاڌي جي فوٽوگرافي پروجيڪٽ آھي، جيڪو ويٽنام جي ھو چي منھ سٽي ۾ ھڪ سي فوڊ ريسٽورنٽ لاءِ ٺاھيو ويو آھي. ھي سيريز ھڪ نئين فائين ڊائننگ مينيو جي ڊشن کي پيش ڪري ٿي، ۽ ھر ڊش کي پنھنجو الڳ ترتيب ۽ ڪھاڻي ڏني وئي آھي. ھي تصور کاڌي کي فطرت سان ان طريقي سان ڳنڍي ٿو جو خشڪ پٿرن مان اڀرندڙ نازڪ گلن کي ڏيکاري ٿو، ھڪ اھڙو منظر جيڪو بقا ۽ واڌ ويجھ جو اظھار ڪري ٿو. گلن جي روشن رنگن ۽ پٿرن جي غير معمولي شڪلين تي خاص زور ڏنو ويو آھي. مصنوعي روشني جو استعمال سمنڊ مان منعڪس ٿيندڙ روشني جي نقل ڪرڻ ۽ سي فوڊ جي تازگي کي ظاھر ڪرڻ لاءِ ڪيو ويو.
The Recognition
About the A' Design Award لوهه انعام
Food in Nature کاڌي جي فوٽوگرافي A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Food in Nature کاڌي جي فوٽوگرافي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Food in Nature کاڌي جي فوٽوگرافي جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
- Dimensions & Packaging
- Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
- Tags
- photography, food, seafood, nature, survival
- Production Technology
- Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
- Design Challenge
- The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
- Research
- How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
- Inspiration
- The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
- Project Duration
- The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
- Operation Flow
- Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
- Team Members
- Duc Bui & FPDB Creative
- Image Credits
- Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
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