Beimu فليگ شپ اسٽور جو اندروني ڊزائن by Huson

Beimu فليگ شپ اسٽور جو اندروني ڊزائن by Huson is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

برونزانٽيرئر· 2021

Beimu فليگ شپ اسٽور جو اندروني ڊزائن

by Huson

Client: Beimu Home

A' Design Award برونز انعام Winner in انٽيرئر Category

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Colors

The Design

About Beimu فليگ شپ اسٽور جو اندروني ڊزائن

بيمُو (Beimu) چين جي شهر ڊونگوان ۾ هڪ فليگ شپ اسٽور جو اندروني ڊزائن آهي، جيڪو 800 چورس ميٽرن تي پکڙيل آهي. ڊزائن ۾ شين جي نماءَ کي گھٽايو ويو آهي ۽ خود جڳھ (اسپيس) تي وڌيڪ زور ڏنو ويو آهي، جنهن ڪري ايندڙ لهندڙ ماڻهو اندروني ماحول جي مخصوص خصوصيت کان متاثر ٿين ٿا. اڳٰين حصو (فيڪيڊ) سادين لڪيرن سان ڪارو ۽ اڇو بلاڪن ۾ ورهايل آهي. برانڊ جي لوگو جي ڀرسان، 3.3 چورس ميٽر جي هڪ اڪيلي دريءَ کولي وئي آهي، جيڪا اندر ۽ ٻاهر جي وچ ۾ هڪ ٻئي ڏانهن ڏسڻ جو رستو مهيا ڪري ٿي. ڳاڙهي ۽ ڪاري رنگ گڏجي هڪ ڊگهو گذرگاهه ٺاهين ٿا، جيڪو حرڪت کي سست ڪري ٿو. مختلف ماپن جا ٽيبل ۽ ڪرسيون گڏجاڻين، آرام ۽ ڳالهه ٻولهه لاءِ ڪيتريون ئي ترتيبون مهيا ڪن ٿيون.

The Recognition

About the A' Design Award برونز انعام

Beimu فليگ شپ اسٽور جو اندروني ڊزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Beimu فليگ شپ اسٽور جو اندروني ڊزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Beimu فليگ شپ اسٽور جو اندروني ڊزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020