Cosmetea Pop Up پرچون اندروني ڊيزائن by Lina Chen and Yiting Ma

Cosmetea Pop Up پرچون اندروني ڊيزائن by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

سونانٽيرئر· 2021

Cosmetea Pop Up پرچون اندروني ڊيزائن

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award سون انعام Winner in انٽيرئر Category

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The Design

About Cosmetea Pop Up پرچون اندروني ڊيزائن

ڪاسميٽيا پاپ اپ شنگهائي، چين ۾ هڪ پرچون ۽ نمائش وارو دڪان آهي. 9 چورس ميٽرن جي هيءَ جاءِ يويوآن روڊ تي هڪ اڳوڻي ٻاڦ تي پڪل بن جي ريسٽورنٽ واري جاءِ تي قائم آهي، جيڪا 100 سالن کان وڌيڪ تاريخ رکندڙ گهٽي آهي. هي ڊيزائن چانهه کي ڪاسميٽڪس سان ملائي ٿي. اڳئين حصي (فساڊ) تي هڪ شاندار کُليل داخلا، جيڪا برانڊ لوگو جي چانهه جي جڳ واري شڪل کان متاثر آهي، هڪ سوڙهي گولائي واري سرنگهه ۾ وڌي ٿي، جيڪا آئيني جهڙي اسٽينليس اسٽيل سان ڍڪيل ۽ ايل اِي ڊي پٽين سان روشن ڪيل آهي. شيلف مورٽس ۽ ٽينن جوڙن تي ٻڌل خاص طور تي ٺاهيل خانن ۾ لڳايا ويا آهن. هڪ ڳاڙهي ڀت واري الماري ڏيکارڻ ۽ سانڍڻ جي سهولت فراهم ڪري ٿي.

The Recognition

About the A' Design Award سون انعام

Cosmetea Pop Up پرچون اندروني ڊيزائن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Cosmetea Pop Up پرچون اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Cosmetea Pop Up پرچون اندروني ڊيزائن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu