Lezai Dental Clinic لوگو ۽ برانڊ سڃاڻپ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2021
Lezai Dental Clinic لوگو ۽ برانڊ سڃاڻپ
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #117574The Design
About Lezai Dental Clinic لوگو ۽ برانڊ سڃاڻپ
ليزائي ڊينٽل ڪلينڪ لاءِ ٺاهيل هڪ لوگو ۽ برانڊ سڃاڻپ آهي، جيڪا هڪ ڏندن جي ڪلينڪ لاءِ تخليق ڪئي وئي آهي. هن ڊزائين ۾ مثبت ۽ منفي شڪلين کي استعمال ڪري هڪ واحد بصري نشان ٺاهيو ويو آهي. ڊگهيون ۽ نن͟ڍيون سڌيون ليڪون هڪ دائري جي ليڪ سان گڏجي بالغن ۽ ٻارن کي هٿ ۾ هٿ ڏئي دائري ۾ بيٺل ڏيکارينديون آهن. مرڪز ۾ موجود منفي شڪل ڏند جي صورت اختيار ڪري ٿي. گھٽ رنگت (لو سيچوريشن) وارا رنگ آرام ۽ گرمائش جو احساس ڏين ٿا ۽ سلامتي، خوشي ۽ پيشه ورانه انداز جي عڪاسي ڪن ٿا. هي لوگو ويڪٽر فارميٽ ۾ ٺاهيو ويو آهي، جيڪو ڇپيل ۽ ڊجيٽل ذريعن ۾ مختلف سائيزن لاءِ استعمال ٿي سگهي ٿو، ۽ ان سان گڏ هڪ برانڊ گائيڊ لائنس مينوئل به مهيا ڪيل آهي ته جيئن ان جو استعمال هميشه هڪجهڙو ۽ مستقل رهي.
The Recognition
About the A' Design Award برونز انعام
Lezai Dental Clinic لوگو ۽ برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Lezai Dental Clinic لوگو ۽ برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Lezai Dental Clinic لوگو ۽ برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
- Design Challenge
- The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
- Research
- Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
- Inspiration
- LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
- Project Duration
- The project started in October 2019 and finished in February 2020 in Guangzhou.
- Operation Flow
- The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
