Better than Perfect رسالو by Gerhard Kirchschlaeger

Better than Perfect رسالو by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

برونزڇپائي· 2021

Better than Perfect رسالو

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award برونز انعام Winner in ڇپائي Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect رسالو

بيٽر ڏن پرفيڪٽ هڪ فوڊ ميگزين آهي، جيڪو هڪ انٽرنيٽ فوڊ بلاگ کي ڇاپيل صورت ۾ آڻي ٿو. ترڪيبون تخليقي پر ساديون آهن، ۽ هر ترڪيب کي وڏين تصويرن ۽ جانائتي ٽائيپوگرافي سان ٻن صفحن تي پکڙيل نمائش ۾ پيش ڪيو ويو آهي. ليواٽ ۾ کليل خالي جڳهه جو کليل استعمال ڪيو ويو آهي، ۽ عام ڏسڻ جي عادتن کي ٽوڙي بصري ڪشش پيدا ڪئي وئي آهي. ميگزين جي ماپ 22 کان 31 سينٽي ميٽر آهي، ۽ ان ۾ 32 صفحا شامل آهن. ٻيهر ڪتب ايندڙ برچ ڪاغذ، ڊجيٽل ڇپائي، ۽ ڌاڳي جي سلائي استعمال ڪئي وئي آهي. رسالو هڪ اجزائن جي فهرست سان ختم ٿئي ٿو، جيڪا خريداري جي فهرست طور پڻ ڪم ڏئي سگهي ٿي.

The Recognition

About the A' Design Award برونز انعام

Better than Perfect رسالو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Better than Perfect رسالو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Better than Perfect رسالو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger