Fading Traditional Trades and Crafts ڪتاب by Jesvin Yeo

Fading Traditional Trades and Crafts ڪتاب by Jesvin Yeo is a highly esteemed winner of the very prestigious 2022 A' Design Award سون انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.

سونڇپائي· 2022

Fading Traditional Trades and Crafts ڪتاب

by Jesvin Yeo

A' Design Award سون انعام Winner in ڇپائي Category

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Colors

The Design

About Fading Traditional Trades and Crafts ڪتاب

ڪتاب 3D ايمبوسنگ کي دستاويز ڪرڻ ۽ نمايان ڪرڻ لاءِ استعمال ڪري ٿو ڪم جي پيچيده تفصيلن کي اجاگر ڪرڻ لاءِ جيڪي روايتي سنگاپوري ڪاريگرن پاران تيار ڪيا ويا آهن، پيپر ڊريگن بوٽن ۽ هندستاني زيورن کان وٺي پيراناڪن موتي واري بوٽن تائين. رنگين صفحا روايتي دستڪاري جي عروج ۽ زوال جي علامت آهن، جيئن صنعت ان جي ترقي وارو دور شروع ٿئي ٿو (خراب) پنهنجي سونهري دور (پيلو) ۽ آهستي آهستي ختم ٿي وڃي ٿو (اڇو). پڙهندڙن لاءِ هڪ پيسٽل چاڪ ڳنڍيو ويو آهي ته جيئن انهن صفحن کي شيڊ ڪيو وڃي ۽ سنگاپور جي هن غير محسوس ثقافتي ورثي جي گم ٿيل فن کي ڳولي سگهون، جيئن صرف اسان انسان ئي ان جي حفاظت، مدد ۽ واپسي ڪري سگهون.

The Recognition

About the A' Design Award سون انعام

Fading Traditional Trades and Crafts ڪتاب A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Fading Traditional Trades and Crafts ڪتاب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Fading Traditional Trades and Crafts ڪتاب شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions & Packaging: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Research: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Project Duration: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents: Copyrights belong to Jesvin Yeo, 2021
Team Members: Jesvin Yeo
Alvin Ng.
Image Credits: All images: Photographer Victor Gui, 2021 and 2022