The Seeds Of Faith يونيورسٽي داخلا خط by Xianming Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن Competition Category.
سونڇپائي· 2021
The Seeds Of Faith يونيورسٽي داخلا خط
by Xianming Hu
Client: Beijing Forestry University
A' Design Award سون انعام Winner in ڇپائي Category
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The Design
About The Seeds Of Faith يونيورسٽي داخلا خط
دي سيڊز آف فيٿ (ايمان جا ٻج) هڪ يونيورسٽي داخلا خط جو سيٽ آهي جيڪو بيجنگ فاريسٽري يونيورسٽي لاءِ ٺاهيو ويو آهي. هن سيٽ ۾ هڪ داخلا خط، هڪ نوٽ بڪ ۽ هڪ داخلا رهنمائي ڪتابچو شامل آهن. خط جا چار نسخا ٻوٽي جي واڌ جا مرحلا ڏيکارين ٿا: ٻج پوکڻ، ڦٽڻ، وڌڻ ۽ سرسبز ٿيڻ. خط جو رنگ گهرو سائو آهي ۽ ان تي چانديءَ ۽ سونهري نقطا آهن جيڪي ٻجن جي نمائندگي ڪن ٿا. مکيه مواد ريسائيڪل ٿيل ردي ڪاغذ مان ٺهيل ڀورو ڪارڊ بورڊ آهي. مٿاڇري جا نمونا گرم سونهري ۽ چانديءَ جي اسٽيمپنگ ذريعي لاڳو ڪيا ويا آهن، جنهن سان ڇپائيءَ جي مس جو استعمال گهٽجي ٿو. هي ڊيزائن يونيورسٽيءَ جي ثقافت جي عڪاسي ڪري ٿي.
The Recognition
About the A' Design Award سون انعام
The Seeds Of Faith يونيورسٽي داخلا خط A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. The Seeds Of Faith يونيورسٽي داخلا خط کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. The Seeds Of Faith يونيورسٽي داخلا خط شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
- Dimensions & Packaging
- Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
- Tags
- Creative, Identifiable,Cultural,International,Interaction
- Production Technology
- Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
- Design Challenge
- 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters. - Research
- Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters. - Inspiration
- Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
- Project Duration
- The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
- Operation Flow
- Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
- Image Credits
- Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu
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