Math Alive برانڊ جي سڃاڻپ by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

سونگرافڪ· 2021

Math Alive برانڊ جي سڃاڻپ

by Brand Core - Visang

Client: VISANG Education Inc.

A' Design Award سون انعام Winner in گرافڪ Category

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Colors

The Design

About Math Alive برانڊ جي سڃاڻپ

متحرڪ گرافڪ نقشا ٺهيل سکيا واري ماحول ۾ رياضي جي سکيا واري اثر کي بهتر بڻائي ٿو. رياضي مان پيرابولڪ گرافس لوگو ڊيزائن کي متاثر ڪيو. خط A ۽ V هڪ لڳاتار لڪير سان ڳنڍيل آهن، هڪ معلم ۽ شاگرد جي وچ ۾ رابطي کي ظاهر ڪري ٿو. اهو پيغام پهچائي ٿو ته Math Alive صارفين کي رياضي ۾ ويز ٻارن ٿيڻ جي هدايت ڪري ٿو. اھم بصري تجزياتي رياضي تصورن جي ٽن-dimensional گرافڪس ۾ تبديلي جي نمائندگي ڪن ٿا. چيلنج هو ته تعليمي ٽيڪنالاجي برانڊ جي حيثيت سان پروفيشنلزم سان ٽارگيٽ سامعين لاءِ تفريح ۽ پرجوش سيٽنگ کي متوازن ڪرڻ.

The Recognition

About the A' Design Award سون انعام

Math Alive برانڊ جي سڃاڻپ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Math Alive برانڊ جي سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Math Alive برانڊ جي سڃاڻپ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea