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Artificial Intelligence In Design واقعي مارڪيٽنگ مواد by Min Huei Lu

Artificial Intelligence In Design واقعي مارڪيٽنگ مواد by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


چانديگرافڪ· 2021

Artificial Intelligence In Design واقعي مارڪيٽنگ مواد

by Min Huei Lu

Client: Academy of Art University

A' Design Award چاندي انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Artificial Intelligence In Design واقعي مارڪيٽنگ مواد

گرافڪ ڊيزائن هڪ بصري نمائندگي فراهم ڪري ٿي ته ڪيئن مصنوعي ذهانت مستقبل ۾ ڊزائنر لاءِ هڪ اتحادي بڻجي سگهي ٿي. اهو بصيرت مهيا ڪري ٿو ته ڪيئن AI صارف جي تجربي کي ذاتي ڪرڻ ۾ مدد ڪري سگهي ٿي، ۽ ڪيئن تخليقيت آرٽ، سائنس، انجنيئرنگ، ۽ ڊيزائن جي ڪراس هائرز ۾ بيٺي آهي. آرٽيفيشل انٽيليجنس ان گرافڪ ڊيزائن ڪانفرنس نومبر ۾ سان فرانسسڪو، سي اي ۾ 3 ڏينهن واري تقريب آهي. هر روز هڪ ڊزائين ورڪشاپ آهي، مختلف ڳالهائيندڙن کان ڳالهائيندو آهي.

The Recognition

About the A' Design Award چاندي انعام

Artificial Intelligence In Design واقعي مارڪيٽنگ مواد A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Artificial Intelligence In Design واقعي مارڪيٽنگ مواد کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Artificial Intelligence In Design واقعي مارڪيٽنگ مواد هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging
Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags
Artificial Intelligence, Design, Technology
Production Technology
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge
The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research
The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration
According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration
The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow
Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits
Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu

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