From Caudat کافي پيڪيجنگ by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2021

From Caudat کافي پيڪيجنگ

by Vu Agency

Client: From CauDat

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About From Caudat کافي پيڪيجنگ

فرام ڪاڊٽ ڪافي لاءِ هڪ پيڪيجنگ سسٽم آهي، جيڪو هڪ ڪلوگرام، 500 گرام ۽ 250 گرام جي فارميٽس ۾ ٺاهيو ويو آهي. هي ڊزائن ڪافي جي داڻن جي روايتي تصوير کي قديم تهذيبن ۽ ساموئن ٽيٽو آرٽ کان متاثر گرافڪ ماسڪاٽس سان تبديل ڪري ٿو. پيلي ۽ ڪاري رنگن کي ماپيل تناسب ۾ استعمال ڪيو ويو آهي ته جيئن بصري بي آرامي کان سواءِ تضاد پيدا ٿئي. کليل جڳهه لي آئوٽ کي صاف ۽ آسانيءَ سان پڙهڻ جوڳو بڻائي رکي ٿي. پيڪ آفسيٽ ۽ فليڪسوگرافي ذريعي ڪاغذ، ايلومينيم فوئل ۽ پلاسٽڪ فلمن تي ڇپايا ويا آهن. مقصد اهڙو ڪافي پيڪ ٺاهڻ آهي جيڪو ياد رکڻ ۾ آسان هجي ۽ ٻين کي بيان ڪرڻ ۾ به آسان هجي.

The Recognition

About the A' Design Award برونز انعام

From Caudat کافي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. From Caudat کافي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. From Caudat کافي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency