Longnanchun مشروب جي پيڪيجنگ by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2021
Longnanchun مشروب جي پيڪيجنگ
by Manling Lin
Client: Diga Creative Design
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #122836The Design
About Longnanchun مشروب جي پيڪيجنگ
لونگنانچن چيني بائيجيو شراب جي هڪ سيريز لاءِ پيڪيجنگ ڊزائن آهي. هن سيريز ۾ ٽي پراڊڪٽ شامل آهن، جن جا نالا آهن اينٽرپرينيور، فائونڊر ۽ ليڊر. هر بوتل تي دُنهوانگ جي ميورلز مان ورتل هڪ افسانوي جانور موجود آهي: پرن وارو گھوڙو، فينڪس ۽ محافظ ڊريگن. اهي ٽئي جانور همت، نئين جنم ۽ مسلسل حفاظت جي عڪاسي ڪن ٿا. بوتل جي شڪل دُنهوانگ جي اڏامندڙ پري پاران وڄايل پيپا (هڪ ساز) مان اخذ ڪئي وئي آهي، ۽ رنگ ميورلز مان چونڊيا ويا آهن. بوتل ۽ ڍَڪڻ سيرامڪ جا ٺهيل آهن، جڏهن ته دٻو ايڪريلڪ مان ٺهيل آهي.
The Recognition
About the A' Design Award برونز انعام
Longnanchun مشروب جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Longnanchun مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Longnanchun مشروب جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
- Team Members
- Manling Lin and Sheng Xie
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