L’Amour Red Packet Boxset ڳاڙهو لفافو by Alex King

L’Amour Red Packet Boxset ڳاڙهو لفافو by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in تحفن جو سامان ڊيزائن Competition Category.

لوههتحفن جو سامان· 2021

L’Amour Red Packet Boxset ڳاڙهو لفافو

by Alex King

Client: A&J Design

A' Design Award لوهه انعام Winner in تحفن جو سامان Category

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Colors

The Design

About L’Amour Red Packet Boxset ڳاڙهو لفافو

هي تحفي جو ڳاڙهو لفافو باڪس سيٽ 16 ڳاڙها لفافن تي مشتمل آهي جيڪي زندگي ۾ خوش قسمتي ۽ مڪمليت جي علامت آهن. واپاري 26 مختلف ڊزائنز ۽ ميلاپن مان "A" کان "Z" تائين پنهنجي شروعاتي اکرن ۽ ذاتي ضرورتن مطابق چونڊ ڪري سگهن ٿا. ذاتي تحفو ماڻهن کي منفرديت جو احساس ڏئي ٿو ۽ پاڻ لاءِ ۽ پنهنجي عزيزن لاءِ ذاتي لمس پيدا ڪرڻ لاءِ بهترين آهي. هي وچولي طبقي جي شادي شده ماڻهن لاءِ ٺهيل آهي جيڪي ذاتي ڳاڙها لفافا چونڊڻ ۽ ٻارن کي بهترين نيڪ خواهشن سان ڏيڻ چاهين ٿا.

The Recognition

About the A' Design Award لوهه انعام

L’Amour Red Packet Boxset ڳاڙهو لفافو A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. L’Amour Red Packet Boxset ڳاڙهو لفافو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. L’Amour Red Packet Boxset ڳاڙهو لفافو جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King