NewForm نمائشي جاءِ by Huainan Jia and Jian Zhu

NewForm نمائشي جاءِ by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2022

NewForm نمائشي جاءِ

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award چاندي انعام Winner in انٽيرئر Category

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The Design

About NewForm نمائشي جاءِ

نيوفارم هڪ اطالوي باٿ روم پراڊڪٽ برانڊ لاءِ شو روم جو اندروني ڊيزائن آهي، جيڪو شنگهائي ۾ 224 چورس ميٽرن تي پکڙيل آهي. ڊيزائن برانڊ جي انهيءَ خيال جي پيروي ڪري ٿو ته اصل قدرت ۾ آهي. پلان ۽ سياحن جو رستو روشني ۽ اونداهيءَ جي هيرا ڦيريءَ تي ٻڌل آهي، جيڪو اسٽور کي ڪيترن ئي ڳنڍيل جاين ۾ ورهائي ٿو. هڪ گول ڪمري ۾ هڪ لٽڪندڙ آرٽ انسٽاليشن آهي جنهن کي ”ڊانس آف واٽر“ سڏيو وڃي ٿو، جيڪا روشنين هيٺ پاڻيءَ جي ڦڙي وانگر ڏسڻ ۾ اچي ٿي. هڪ ننڍي محرابي دري، جنهن ۾ چيني بانس آهي، هڪ جيئري منظر کي فريم ڪري ٿي. هڪ ڳوڙهي سائي ديوار ۽ سايون ٻوٽيون گيلري واري علائقي مان گذرن ٿيون، جتي پراڊڪٽس مختلف ماحول ۾ ڏيکاريا ويا آهن.

The Recognition

About the A' Design Award چاندي انعام

NewForm نمائشي جاءِ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. NewForm نمائشي جاءِ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. NewForm نمائشي جاءِ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.