Souldar Cracker ناشتي جي پيڪيجنگ by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2022
Souldar Cracker ناشتي جي پيڪيجنگ
by Yeqin Chen
Client: Dali Foods Group
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #126515The Design
About Souldar Cracker ناشتي جي پيڪيجنگ
سولڊر ڪريڪر چاڪليٽ فليور واري سوڊا ڪريڪر ناشتي لاءِ ٺاهيل هڪ پيڪيجنگ ڊيزائن آهي. پراڊڪٽ کي بصري ترتيب جي مرڪز ۾ رکيو ويو آهي. کاٻي پاسي تي، هڪ صاف ترتيب ۾ ڪريڪرز کي مختلف مفاصلن تي رکيو ويو آهي ته جيئن محدود جڳهه اندر خلا جو احساس وسيع ٿي سگهي. چاڪليٽ جي چٽڻي مينهن وانگر پيڪ جي مٿان کان ڪري رهي آهي، جيڪا هڪ جامد منظر کي متحرڪ منظر ۾ تبديل ڪري ٿي. ذائقي کي ظاهر ڪرڻ لاءِ کاڪيءَ رنگ کي بنيادي رنگ طور استعمال ڪيو ويو آهي. ٻاهرئين ڪارٽن کي آئيوري بورڊ مان ٺاهيو ويو آهي، ۽ چونڊيل عنصرن تي سونھري اسٽيمپنگ ڪئي وئي آهي. هر ڪريڪر کي باڪس اندر انفرادي طور تي ويڙهيو ويو آهي.
The Recognition
About the A' Design Award برونز انعام
Souldar Cracker ناشتي جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Souldar Cracker ناشتي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Souldar Cracker ناشتي جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
- Dimensions & Packaging
- Size: 210(L)*150(W)*50(H) mm
- Tags
- Chocolates, soda cracker, snacks, Packaging Design, Branding
- Production Technology
- Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
- Design Challenge
- When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
- Research
- Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
- Project Duration
- The project started in May 2020 and completed on July 2020, Shantou.
- Operation Flow
- The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
- Patents
- Copyrights belong to Dali Foods Group, 2020.
- Team Members
- Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
- Image Credits
- Yeqin Chen
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