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Fantasy Factory پرچون اسٽور by SIG Design

Fantasy Factory پرچون اسٽور by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award سون انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.


سونانٽيرئر· 2022

Fantasy Factory پرچون اسٽور

by SIG Design

Client: Nayuki

A' Design Award سون انعام Winner in انٽيرئر Category

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Verified Award Winner

Verify Award Status for #127744

Colors

The Design

About Fantasy Factory پرچون اسٽور

بنيادي وڪڻڻ واري نقطي طور تي سائيٽ تي بيڪنگ سان گڏ فينٽيسي ڪارخانو، چانهه، پرچون، IP تحفا، ۽ بار جي شعبن کي ضم ڪري ٿو هڪ ملٽي فنڪشنل فيڪٽري اسٽور ٺاهڻ لاءِ. ڊزائن جو تصور FTY فيڪٽري مان ڪڍيو ويو. F جو مطلب آهي Fair. ماڻهن جي وڏي وهڪري ۽ امير پيداوار جي زمرے لاء، خلا هڪ مارڪيٽ جي واٽ ۾ رٿيل هئي. T جو مطلب آهي وقت. دڪان جو رنگ آسمان جي رنگ جي تبديلين مان ڪڍيو ويو آهي، هڪ ڏينهن جي وقت جي تبديلين جو مطلب آهي. Y توهان ڏانهن اشارو ڪري ٿو (گراهڪ). The different You in the mirror multi-dimensional Interactive device ڏانهن وڌايو ويو آهي.

The Recognition

About the A' Design Award سون انعام

Fantasy Factory پرچون اسٽور A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Fantasy Factory پرچون اسٽور کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Fantasy Factory پرچون اسٽور شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging
Project area is 1100m²
Tags
multifunctional space, factory store, retail, fair, baking
Production Technology
Many market research was carried out about target market and similar retail stores.
Design Challenge
a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research
Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration
The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration
The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members
Creative director:Ray Lee
Interior design:Jiajia Wu
Rendering:yinhui Gu, Hongrong Zhang
Project management:Jing Lee
Image Credits
Image#1-Image#5 photographer: Nayuki, 2019

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