Blue Frog بار ۽ ريسٽورنٽ by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

لوههانٽيرئر· 2022

Blue Frog بار ۽ ريسٽورنٽ

by SIG Design

Client: Blue Frog

A' Design Award لوهه انعام Winner in انٽيرئر Category

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The Design

About Blue Frog بار ۽ ريسٽورنٽ

نيرو ڏيڏر گريل کاڌو ۽ ڪاڪٽيل مهيا ڪري ٿو. ڊزائن کي جديد آمريڪي ثقافتي خاصيتون ڏيکارڻ جي ضرورت آهي. مختلف سماجي حالتن کي پورا ڪرڻ لاءِ هڪ کليل ۽ آزاد جاءِ ٺاهڻ لاءِ، پوءِ صارفين کي کائڻ لاءِ هڪ خوشگوار تجربو ٿي سگهي ٿو. منفرد 100 شاٽ ڪلچر گراهڪن لاءِ جوش ۽ چئلينج آڻيندو آهي. تنهن ڪري، بار هڪ بصري مرڪز آهي جوش کي پوري خلا ڏانهن منتقل ڪرڻ لاء. مختلف مواد، گھڻ-پرت واريون شڪلون ۽ آرٽ سينگار کي اعلي معيار جي جڳهه ٺاهڻ لاء اختيار ڪيو ويو آهي.

The Recognition

About the A' Design Award لوهه انعام

Blue Frog بار ۽ ريسٽورنٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Blue Frog بار ۽ ريسٽورنٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Blue Frog بار ۽ ريسٽورنٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing