Ting-Han Chen طرفان Enjoy Happy Food سروس ڊيزائن انتهائي معتبر 2022 A' Design Award چاندي انعام جو فاتح آهي ميٽا، اسٽريٽيجڪ ۽ سروس ڊيزائن مقابلي جي درجي ۾.
چانديسروس· 2022
Enjoy Happy Food سروس ڊيزائن
Ting-Han Chen طرفان
ڪلائنٽ: Play Design Lab
سروس درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #131529 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Enjoy Happy Food سروس ڊيزائن بابت
هي ڊزائين پروجيڪٽ ڏيکاري ٿو ته ڪيئن هڪ روايتي مڇي وينڊر کي جديد سماجي اي ڪامرس برانڊ ۾ تبديل ڪيو وڃي وبا جي جواب جي طور تي، ۽ روايتي مڇي مارڪيٽ شاپنگ ۽ آن لائن شاپنگ لائف اسٽائل جي وچ ۾ فرق کي ختم ڪرڻ لاءِ. برانڊ وينڊر جي 40 سالن جي فشريز پروفيشنلزم ۾ جڙيل آهي، روايتي مارڪيٽ جي گراهڪ جي سماجي رابطي جي طريقي سان، ۽ گراهڪن کان ڪسٽمائيزيشن آرڊر وٺي ٿو لائين ذريعي (تائيوان ۾ سڀ کان وڌيڪ استعمال ٿيل سماجي ايپ) روزانه تازه ترين پهچائڻ لاءِ سمنڊ جي مڇي پڪڙي ۽ پچائڻ جي سفارش ڪئي.
سڃاڻپ
A' Design Award چاندي انعام بابت
Enjoy Happy Food سروس ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Enjoy Happy Food سروس ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Enjoy Happy Food سروس ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
- ماپ ۽ پيڪيجنگ
- Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
- ٽيگ
- fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
- پيداواري ٽيڪنالاجي
- field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
- ڊزائين چيلينج
- To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
- تحقيق
- Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
- الهام
- Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
- منصوبي جو عرصو
- The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
- عمل جو فلو
- The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
- ٽيم ميمبر
- Design: Ting-Han Chen
اسپانسرڊ
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