Amaro لائف اسٽائل اسٽور by Leticia Nobell is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.
چانديانٽيرئر· 2022
Amaro لائف اسٽائل اسٽور
Client: Amaro
A' Design Award چاندي انعام Winner in انٽيرئر Category
Verified Award Winner
Verify Award Status for #131705The Design
About Amaro لائف اسٽائل اسٽور
نوان امارو فزيڪل اسٽور هڪ منزل جي طرز جي برانڊ کي ظاهر ڪن ٿا، عورتن کي فيشن، ڊيزائن، ٽيڪنالاجي، خوبصورتي ۽ تندرستي سان ڳنڍي رهيا آهن مختلف ڪيٽيگريز ۾ هڪ فلوڊ لي آئوٽ ۾. عورت جا وکر ۽ نسائي لائينون، خام مال ۾ سادگي ۽ فطرت جي انضمام هن ڊزائن کي متاثر ڪيو، جتي ڪلائنٽ هڪ جاء تي خوش آمديد ۽ تفريح محسوس ڪندو، ساڳئي وقت، گهٽ ۾ گهٽ ۽ امير، ٽيڪنالاجي ۽ آرام سان، جديد ۽ گرم، مخالفن کي مڪمل ڪرڻ ۾.
The Recognition
About the A' Design Award چاندي انعام
Amaro لائف اسٽائل اسٽور A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Amaro لائف اسٽائل اسٽور کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Amaro لائف اسٽائل اسٽور هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
- Dimensions & Packaging
- Total floor area is 1300 square meters
- Tags
- Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
- Production Technology
- The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
- Design Challenge
- The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
- Research
- We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
- Inspiration
- Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
- Project Duration
- The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
- Operation Flow
- The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
- Team Members
- Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas - Image Credits
- Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso
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