Intangible Heritage ڊجيٽل ڄاڻ پليٽ فارم by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in ثقافتي ورثو ۽ ثقافتي صنعت ڊيزائن Competition Category.
لوههثقافتي ورثو· 2022
Intangible Heritage ڊجيٽل ڄاڻ پليٽ فارم
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
A' Design Award لوهه انعام Winner in ثقافتي ورثو Category
Verified Award Winner
Verify Award Status for #133663The Design
About Intangible Heritage ڊجيٽل ڄاڻ پليٽ فارم
اڻ ڏٺل ورثو (Intangible Heritage) هڪ ٻه ٻولين تي مشتمل ڊجيٽل ڄاڻ پليٽ فارم آهي، جيڪو چين جي اڻ ڏٺل ثقافتي ورثي لاءِ وقف ڪيل آهي. هي پليٽ فارم تصويرن، وڊيوز ۽ آڊيو رڪارڊنگز ذريعي ثقافتي مواد کي رڪارڊ ڪري شيئر ڪري ٿو. پهريون حصو دستڪاري، اوپيرا، پاڇي جي پتلين جي راند (شيڊو پپٽري) ۽ مارشل آرٽس جهڙن موضوعن کي هڪ طومار (اسڪرول) جي صورت ۾ پيش ڪري ٿو. ايندڙ حصا تفصيلي داخلائون فراهم ڪن ٿا، جن کي استعمال ڪندڙ مواد وارن ڪارڊز ذريعي کولي سگهن ٿا. روايتي چيني عنصرن کي جديد بصري ٻولي سان گڏ ملايو ويو آهي. هي پليٽ فارم ڪمپيوٽرن ۽ موبائل ڊيوائسز، ٻنهي لاءِ موزون ڪيل آهي.
The Recognition
About the A' Design Award لوهه انعام
Intangible Heritage ڊجيٽل ڄاڻ پليٽ فارم A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Intangible Heritage ڊجيٽل ڄاڻ پليٽ فارم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Intangible Heritage ڊجيٽل ڄاڻ پليٽ فارم جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
- Dimensions & Packaging
- adapted for PC, adapted for all devices on ios and Android.
- Tags
- ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
- Production Technology
- Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
- Design Challenge
- Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
- Research
- ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
- Inspiration
- The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
- Project Duration
- the project went live on Encyclopedia in June 2009
- Operation Flow
- The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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