24 Solar Terms موبائيل ايپليڪيشن جي مصوري by Baidu Meux

24 Solar Terms موبائيل ايپليڪيشن جي مصوري by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in موبائيل ٽيڪنالاجيز، ايپليڪيشنز ۽ سافٽويئر ڊيزائن Competition Category.

لوههموبائيل· 2022

24 Solar Terms موبائيل ايپليڪيشن جي مصوري

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award لوهه انعام Winner in موبائيل Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms موبائيل ايپليڪيشن جي مصوري

24 شمسي موسمون موبائيل سرچ ايپليڪيشن لاءِ ٺاهيل متحرڪ تصويرن جو هڪ سلسلو آهي. 24 شمسي موسمون سال کي لڳ ڀڳ برابر عرصن ۾ ورهائين ٿيون ۽ صدين کان چين ۾ زراعت ۽ روزاني زندگي جي رهنمائي ڪن ٿيون. اهي تصويرون روايتي چيني مصوري جي طريقن ۽ رنگن جو استعمال ڪري موسمن، گرمي پد، موسمي حالتن ۽ جيوَ فطرت کي ظاهر ڪن ٿيون. صارف ڪنهن شمسي موسم جو نالو يا ان سان لاڳاپيل ڪا لفظي اڏي ڳوليندي انهن صفحن تائين پهچن ٿا. هر صفحي جي هيٺان هڪ گڏيل حصو وڊيوز، خبرن ۽ انسائيڪلوپيڊيا جي داخلائن سان ڳنڍيل آهي. هي فنڪاري سڀني موبائيل اسڪرين جي مقدارن مطابق پاڻ کي ڍاري ٿي.

The Recognition

About the A' Design Award لوهه انعام

24 Solar Terms موبائيل ايپليڪيشن جي مصوري A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. 24 Solar Terms موبائيل ايپليڪيشن جي مصوري کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. 24 Solar Terms موبائيل ايپليڪيشن جي مصوري جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd