Angle فيشن بوٽيڪ اندروني ڊزائين by Shanchuk Design

Angle فيشن بوٽيڪ اندروني ڊزائين by Shanchuk Design is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

برونزانٽيرئر· 2022

Angle فيشن بوٽيڪ اندروني ڊزائين

by Shanchuk Design

Client: SHANCHUK Design

A' Design Award برونز انعام Winner in انٽيرئر Category

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Colors

The Design

About Angle فيشن بوٽيڪ اندروني ڊزائين

اينگل چين جي شهر شينزين ۾ واقع هڪ گھڻ-برانڊ فيشن بوٽيڪ آهي. هي دڪان 218 چورس ميٽرن تي پکڙيل آهي ۽ ان کي هڪ کليل جڳهه طور رکيو ويو آهي جنهن ۾ ٿورڙي ورهاست موجود آهي. مرڪزي ٿنڀن کي اسٽينلیس اسٽيل جي ريڪس سان ويڙهيو ويو آهي، جيڪي ساڳئي وقت ڊسپلي يونٽس جو ڪم پڻ ڪن ٿا. فٽنگ روم آئيني وارن بلاڪس مان ٺاهيا ويا آهن، ۽ ڪيشيئر واري جڳهه هڪ جڙيل بلاڪ جي شڪل ۾ آهي، جنهن ۾ گرم قدرتي بناوت وارو ڪائونٽر شامل آهي. فرش کان ڇت تائين پکڙيل کڙڪيون ڏينهن جي روشني اندر آڻين ٿيون، جڏهن ته هڪ بيضوي شڪل واري ڇت جي بتي، جنهن جي روشني کي مٽائي سگهجي ٿو، گڏوگڏ اسپاٽ لائيٽس پراڊڪٽس کي روشن ڪن ٿيون. گول ۽ منحني شڪلون گراهڪن لاءِ هڪ نرم ۽ آرامده ماحول پيدا ڪن ٿيون.

The Recognition

About the A' Design Award برونز انعام

Angle فيشن بوٽيڪ اندروني ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Angle فيشن بوٽيڪ اندروني ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Angle فيشن بوٽيڪ اندروني ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
Dimensions & Packaging: Gross built area: 218 sqm;
Type: Boutique;
Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
Tags: SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
Production Technology: As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
Design Challenge: Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
Research: There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
Inspiration: Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
Project Duration: Started in March 2021;
Finished in October 2021;
Location: OCT PARK, Nanshan District, Shenzhen, China
Operation Flow: The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
Team Members: Company: SHANCHUK DESIGN;
Main designer: Christian Leung;
Designer: Zoe Jiang;
Image Credits: Vincent Lin / SHANCHUK DESIGN