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Science as an Emotional Trend ڀليڪار اسڪرين by Liubov Maximenkova

Science as an Emotional Trend ڀليڪار اسڪرين by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in موبائيل ٽيڪنالاجيز، ايپليڪيشنز ۽ سافٽويئر ڊيزائن Competition Category.


برونزموبائيل· 2022

Science as an Emotional Trend ڀليڪار اسڪرين

by Liubov Maximenkova

Client: Sber

A' Design Award برونز انعام Winner in موبائيل Category

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Verified Award Winner

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Colors

The Design

About Science as an Emotional Trend ڀليڪار اسڪرين

ھڪ جذباتي رجحان جي حيثيت ۾ سائنس 2021ع ۾ اسبربانک آن لائن موبائل ايپليڪيشن لاءِ ٺاھيل ڀليڪار اسڪرينن جي ھڪ سيريز آھي. اھا سيريز روس ۾ سائنس ۽ ٽيڪنالوجي جي سال کي وقف ڪيل آھي. ھن ۾ ٽي موضوع شامل آھن: انڊرسي (سامنڊ جي اندر)، ٿرو دي مائيڪروسکوپ (خوردبين جي ذريعي)، ۽ نيورل نيٽ ورڪ. انڊرسي ۾ سامنڊي حيات وگيانين پاران ورتل عڪس پيش ڪيا ويا آھن. ٿرو دي مائيڪروسکوپ ۾ روزمرہ جي واقف شيون مائيڪرو ۽ ميڪرو فوٽوگرافي ذريعي ڏيکاريون ويون آھن. نيورل نيٽ ورڪ ۾ مصنوعي ذھانت پاران تيار ڪيل عڪس ڏيکاريا ويا آھن. ان جو مقصد جذبن کي علم سان ملائڻ آھي.

The Recognition

About the A' Design Award برونز انعام

Science as an Emotional Trend ڀليڪار اسڪرين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Science as an Emotional Trend ڀليڪار اسڪرين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Science as an Emotional Trend ڀليڪار اسڪرين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging
Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags
#Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology
Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research
— The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration
The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration
In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow
There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members
SberBank Online team
Image Credits
Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.

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