Across پوسٽر by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2022
Across پوسٽر
Client: Zhejiang Sci-Tech University
A' Design Award چاندي انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #136202The Design
About Across پوسٽر
ايڪراس هڪ پوسٽر آهي جيڪو چين ۾ هيلان جبلن جي پٿرن تي ٺهيل قديم فن کي سمرپت هڪ ڊجيٽل آرٽ فيسٽيول لاءِ ٺاهيو ويو آهي. هي پوسٽر لينٽيڪيولر ميٽيريل تي ڇپيل آهي. هڪ تصوير هيلان جبل جو اصلي نقش ڏيکاري ٿي ۽ ٻي ساڳئي نقش جو جديد ڊجيٽل نسخو ڏيکاري ٿي. جيئن ئي ڏسڻ جو زاويو بدلجي ٿو، قديم نقش مدھم ٿي ويندو آهي ۽ ڊجيٽل نقش ظاهر ٿيندو آهي. روايتي تصوير مس، چانهه، جيليٽين ۽ سونهري پائوڊر جي مرکب سان رنگي وئي هئي، جيڪا پٿر جهڙي ساخت پيدا ڪرڻ لاءِ ڇنڊي لڳائي وئي هئي. ايڪراس جو مقصد هڪ خطري ۾ پيل قديم ثقافت کي محفوظ ڪرڻ ۽ ونڊڻ آهي.
The Recognition
About the A' Design Award چاندي انعام
Across پوسٽر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Across پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Across پوسٽر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- Dimensions & Packaging
- Poster: 1855mm*30mm*465mm
- Tags
- Chinese tradition, internationalism, rock art, cultural relics
- Production Technology
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting. - Design Challenge
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- Research
- Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design. - Inspiration
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- Project Duration
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- Operation Flow
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- Team Members
- Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang
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