Qyf بوتيڪ اندروني ڊيزائن by Sun Concepts Office

Qyf بوتيڪ اندروني ڊيزائن by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2022

Qyf بوتيڪ اندروني ڊيزائن

by Sun Concepts Office

Client: Sun Concepts

A' Design Award چاندي انعام Winner in انٽيرئر Category

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Verified Award Winner

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Colors

The Design

About Qyf بوتيڪ اندروني ڊيزائن

Qyf چين جي شهر ووهان ۾ هڪ گھڻن برانڊن واري بوتيڪ جي اندروني ڊيزائن آهي، جنهن جو ڪل اڏاوتي رقبو 270 چورس ميٽر آهي. دڪان ۾ پراڊڪٽس جي وسيع رينج پيش ڪئي وئي آهي، انهيءَ ڪري ڊسپلي ڪيترن ئي شيلفن جي بدران وڏن پليٽ فارمن تي ٻڌل آهي. هي سادو حل جاءِ کي مڪمل رکي ٿو. آئينا اندرين حصي کي ظاهر ڪن ٿا ۽ جاءِ کي وڌيڪ گهري ڏيکارين ٿا. ڌاتو، پٿر ۽ شيشو سادا جاميٽري شڪليون ٺاهين ٿا. وڏا شيشي جا سطح دڪان کي پيادل ماڻهن لاءِ هڪ نمائشي جاءِ ۾ تبديل ڪري ڇڏين ٿا. هڪ گول رستو زيارتين کي هر ڊسپلي ٿيل شيءِ جي ڀرسان وٺي وڃي ٿو.

The Recognition

About the A' Design Award چاندي انعام

Qyf بوتيڪ اندروني ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Qyf بوتيڪ اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Qyf بوتيڪ اندروني ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie