Coway گراهڪ تجربو مرڪز by IQI Concept is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

برونزانٽيرئر· 2022

Coway گراهڪ تجربو مرڪز

by IQI Concept

Client: IQI Concept

A' Design Award برونز انعام Winner in انٽيرئر Category

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Verified Award Winner

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Colors

The Design

About Coway گراهڪ تجربو مرڪز

ڪووي تجربو مرڪز ملائيشيا جي شهر ڪوالالمپور ۾ هڪ گراهڪ تجربو مرڪز آهي. 2210 چورس فوٽ جي هن جڳهه ۾ صاف پاڻي ۽ هوا، معيار واري ننڊ ۽ غسل خاني جي صفائي لاءِ پيداوار ۽ خدمتون پيش ڪيون وڃن ٿيون. مرڪز کي پنجن حصن ۾ ورهايل آهي: برانڊ ورثو، واٽر ڪيئر، ايئر ڪيئر، لِوِنگ ڪيئر ۽ سروس ڪيئر. ٽچ اسڪرين پروجيڪٽرز، لچڪدار اليڪٽرانڪ ڊوائيسز ۽ ٽيليويزن پينلز ذريعي ڊسپلي مواد کي آساني سان تازو ڪري سگهجي ٿو. اڇو، نيرو ۽ ڪارو رنگ ۽ ڪاٺ ۽ اڇي فنش ۾ گھڪ گھاٽيون لڪيرون پاڻي ۽ هوا جو تاثر ڏين ٿيون. هڪ واٽر فلٽريشن اسٽيشن واٽر ڪيئر حصي جو مرڪزي نقطو ٺاهي ٿي.

The Recognition

About the A' Design Award برونز انعام

Coway گراهڪ تجربو مرڪز A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Coway گراهڪ تجربو مرڪز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Coway گراهڪ تجربو مرڪز ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow