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Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ by Changshu Institute of Technology

Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.


چانديپيڪيجنگ· 2022

Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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The Design

About Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ

يونان ڪيترن ئي نسلي اقليتن جو گھر آهي جن جا پنهنجا منفرد کائڻ جا انداز آهن. يونان ۾ هڪ نمائندي روايتي بنيادي کاڌي جي طور تي، چانورن جي نوڊلز کي ڪنهن به جزو ۽ پچائڻ جي طريقي سان ضم ڪري مختلف ذائقا پيدا ڪري سگهجن ٿا. چانورن جي نوڊلز جي واهڪ ذريعي، ڊزائينرز يونان جي نسلي اقليتن جي لباس ۽ نسلي اقليتن جي ذائقن کي گڏ ڪندي يونان چانورن جي نوڊلز جي پراڊڪٽس جي هن سيريز کي ترقي ۽ ڊزائين ڪيو آهي. جديد کاڌي جي تحفظ واري ٽيڪنالاجي ذريعي، يونان جي ذائقي کي دنيا تائين پروموٽ ڪيو ويو آهي.

The Recognition

About the A' Design Award چاندي انعام

Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Hometown Flavor چانورن جي نوڊلز جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging
Width 145mm x Length 200mm x Height 40mm
Tags
Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology
The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge
How to use vision to express taste is the most challenging part of design.
Research
This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration
Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration
The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow
Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members
Liu Sirong
Image Credits
Image#1: Illustrator, Liu Sirong, Portrait, 2020.

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