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Satine Pro کير جي پيڪيجنگ by L3branding

Satine Pro کير جي پيڪيجنگ by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.


چانديپيڪيجنگ· 2022

Satine Pro کير جي پيڪيجنگ

by L3branding

Client: L3branding

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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The Design

About Satine Pro کير جي پيڪيجنگ

ساتين پرو چين ۾ وڪامندڙ الٽرا فلٽريشن کير لاءِ هڪ پيڪيجنگ ڊيزائن آهي. هن کير ۾ هر 100 ملي لٽر ۾ 6 گرام پروٽين موجود آهي. ڊيزائن ۾ نمبر 6 کي پيڪ جي بصري مرڪز ۾ رکيو ويو آهي، جيڪو ڳئون ۽ ٻوٽن جهڙن قدرتي عنصرن کي ٽوڙي ۽ ٻيهر گڏ ڪري ٺاهيو ويو آهي. تصوير اندر هڪ مڪمل ڳئون لڪل آهي. هي طريقو ڪيوبزم ۽ خلاصي فن مان اثر وٺندو آهي، جتي حقيقت کي ٽوڙي ٻيهر تعمير ڪيو ويندو آهي. پيڪيجنگ جي ماپ 50 ضربـ 50 ضربـ 180 ملي ميٽر آهي. مقصد ھي آھي ته کير جي ھڪ نئين ذيلي قسم کي متعارف ڪرائجي ۽ ھڪ قدرتي ۽ سُٺي سنواريل ڪردار کي ظاھر ڪجي.

The Recognition

About the A' Design Award چاندي انعام

Satine Pro کير جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Satine Pro کير جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Satine Pro کير جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging
50mm*50mm*180mm
Tags
milk, package design, organic, Cubism
Design Challenge
The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration
Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration
The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members
Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He

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