BTY Brand Identity لوگو ۽ ايپليڪيشنون by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2022

BTY Brand Identity لوگو ۽ ايپليڪيشنون

by Etude Digital

Client: BTY Group

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #138763

هاڻي دريافت ڪريو Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity لوگو ۽ ايپليڪيشنون

BTY برانڊ سڃاڻپ هڪ لوگو ۽ ايپليڪيشن پروگرام آهي جيڪو BTY گروپ لاءِ ٺاهيو ويو آهي. لوگو مارڪ ان لمحي جي هڪ تجزياتي ۽ رياضياتي تشريح آهي جڏهن گينيڪر سيل کي کولايو وڃي ٿو. ڊزائن ان تبديلي ڏانهن به اشارو ڪري ٿي، جيڪا گينيڪر سيل سيلنگ بوٽ ريسنگ ۾ آندي هئي. هي نشان اهڙي مستقبل جي نمائندگي ڪري ٿو جنهن ۾ ماڻهو ٽيڪنالاجيءَ جي اڳواڻي ڪن ٿا. 300 کان وڌيڪ پينسل اسڪيچز ٺاهيا ويا، ان کان اڳ جو ڊجيٽل ميڊيا ۾ نفاست آندي وڃي، جيستائين مطلوب جيوميٽري حاصل نه ٿي. ڪارو رنگ اصل رنگ آهي، جنهن جي سونهن روشن رنگن سان وڌايل آهي. ڪارو ۽ اڇو روپ ڪيترن ئي سطحن تي آسان نقل جي اجازت ڏئي ٿو.

The Recognition

About the A' Design Award برونز انعام

BTY Brand Identity لوگو ۽ ايپليڪيشنون A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. BTY Brand Identity لوگو ۽ ايپليڪيشنون کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. BTY Brand Identity لوگو ۽ ايپليڪيشنون ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer