Lamay Island's Souvenir Series برانڊ پيڪيجنگ by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series برانڊ پيڪيجنگ by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2022

Lamay Island's Souvenir Series برانڊ پيڪيجنگ

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Lamay Island's Souvenir Series برانڊ پيڪيجنگ

لامي ٻيٽ جي سووينير سيريز ھڪ گفٽ پيڪيجنگ ڊزائن آھي، جيڪا ييلو فن ٽونا مڇيءَ مان ٺاھيل سُڪل مڇي ۽ فش اسٽڪس لاءِ ٺاھي وئي آھي. بصري تصوير تائيوان جي لامي ٻيٽ جي منظرنامي ۽ ثقافت تي ٻڌل آھي، ۽ مقامي اسٽون ويز پھڻ کي مکيه گرافڪ طور استعمال ڪيو ويو آھي. ٻاھريون دٻو ڪاغذ مان ٺاھيل آھي ۽ ميگنيٽڪ ڍَڪ سان کلي ٿو، ۽ ان جو ماپ 34 ضرب 23 ضرب 6 سينٽي ميٽر آھي. ڇپائي ۾ برونز گولڊ خاص رنگ ۽ جزوي گلاس فلم استعمال ڪيو ويو آھي. ھڪ اندروني زپر بيگ سُڪل مڇيءَ کي تازو رکي ٿو. کاڌو کائڻ کان پوءِ، دٻو ٻيھر ذخيري لاءِ استعمال ٿي سگھي ٿو.

The Recognition

About the A' Design Award برونز انعام

Lamay Island's Souvenir Series برانڊ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Lamay Island's Souvenir Series برانڊ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Lamay Island's Souvenir Series برانڊ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang