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Latrika Boutique شو روم جو اندروني حصو by Jenya Lykasova

Latrika Boutique شو روم جو اندروني حصو by Jenya Lykasova is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.


برونزانٽيرئر· 2022

Latrika Boutique شو روم جو اندروني حصو

by Jenya Lykasova

Client: LaTrika

A' Design Award برونز انعام Winner in انٽيرئر Category

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Verified Award Winner

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Colors

The Design

About Latrika Boutique شو روم جو اندروني حصو

لٽريڪا، شو روم ۾ پيش ڪيو ويو. اندروني پيلٽ هلڪو سرمائي ۽ بيج ٽون ۾ آهي. هي رنگ منصوبو قدرتي رنگ جي ڪپڙن لاء سٺو پس منظر مهيا ڪري ٿو. رنگ جو تلفظ حقيقي شاخن ۽ وڻن سان گڏ هڪ منظر وارو علائقو آهي. خاص روشني سج جي روشني جي غير موجودگي ۾ وڻن کي طاقت ڏيڻ ۾ مدد ڪري ٿي. وڌيڪ روشنيءَ لاءِ جاءِ سان هڪ شفاف ڇت هڪ سيلفي ايريا لاءِ حتمي آهي. شو روم شهر جي وچ ۾ هڪ خاموش جاءِ آهي، جتي هر عورت فطرت سان يڪجهتي جي حالت ۾ غرق ٿي سگهي ٿي.

The Recognition

About the A' Design Award برونز انعام

Latrika Boutique شو روم جو اندروني حصو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Latrika Boutique شو روم جو اندروني حصو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Latrika Boutique شو روم جو اندروني حصو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
Dimensions & Packaging
Showroom area is 120 square meters
Сeiling height is 3600 mm
Tags
JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
Production Technology
Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
Design Challenge
The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
Research
To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature.
Inspiration
The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
Project Duration
The project started in March 2021 and was completed in May 2021
Operation Flow
A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
Image Credits
Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.

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