Shadlee بنيادي ڪم: جوس جي پيڪيجنگ by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2022
Shadlee بنيادي ڪم: جوس جي پيڪيجنگ
Client: SHADLEE Co., Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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The Design
About Shadlee بنيادي ڪم: جوس جي پيڪيجنگ
شادلي هڪ جوس پيڪيجنگ سيريز آهي جيڪا اٺن ميوي جي ذائقن لاءِ ٺاهي وئي آهي، جن ۾ انناس، انب ۽ ڏوري شامل آهن. هر ڪارٽن جي ويڪر 45 ملي ميٽر، گهرائي 45 ملي ميٽر ۽ اوچائي 130 ملي ميٽر آهي. گرافڪس هٿ سان ڪيوبزم انداز ۾ نقش ڪيا ويا آهن، پوءِ اسڪين ڪري ڪمپيوٽر تي مڪمل ڪيا ويا آهن. سادا رنگ استعمال ڪيا ويا آهن ڇاڪاڻ ته فليڪسوگرافي ڇپائي جو طريقو گريڊيئنٽ جي اجازت نٿو ڏئي. هر پيڪيج هڪ خيالي چهرو ڏيکاري ٿو جنهن ۾ پن، ميوا، موسيقي جا آلات يا راندين جون شيون جهڙيون تفصيلون شامل آهن. هر پيڪيج جو رنگ ان جي ذائقي سان لاڳاپيل آهي.
The Recognition
About the A' Design Award چاندي انعام
Shadlee بنيادي ڪم: جوس جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Shadlee بنيادي ڪم: جوس جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Shadlee بنيادي ڪم: جوس جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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