Buddy Workwear برانڊ سڃاڻپ by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.
چاندياشتهاربازي· 2022
Buddy Workwear برانڊ سڃاڻپ
Client: Buddy Workwear Manufaktur
A' Design Award چاندي انعام Winner in اشتهاربازي Category
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The Design
About Buddy Workwear برانڊ سڃاڻپ
بڊي ورڪ ويئر جرمنيءَ ۾ ورڪ ويئر ٺاهيندڙ ڪمپنيءَ لاءِ ٺاهيل هڪ برانڊ سڃاڻپ آهي. بڊي نالو سڃاڻپ جو بنيادي حصو آهي ۽ اڳوڻي ڪمپنيءَ جي نالي مان ورتل آهي. گهرو نيرو رنگ مکيه رنگ طور ڪم اچي ٿو ۽ پراڊڪٽس ۽ فوٽوگرافس کي نمايان ڪري ٿو، جڏهن ته هلڪو نيرو رنگ ايڪسينٽ ۽ هائي لائيٽ رنگ طور استعمال ٿئي ٿو. ٻئي رنگ هڪ ٻئي کي دوستن وانگر پورو ڪن ٿا. صاف ٽائپوگرافي ۽ سادا لفظ برانڊ جي سڌي رويي جي مدد ڪن ٿا. اها سڃاڻپ پرنٽ ٿيل بروشرز، هڪ ويب سائيٽ، هڪ وڊيو ۽ هڪ سوشل ميڊيا مهم تي لاڳو ڪئي وئي آهي.
The Recognition
About the A' Design Award چاندي انعام
Buddy Workwear برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Buddy Workwear برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Buddy Workwear برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Team Members
- Pilotfisch GmbH & Co. KG
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
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