Ecust Creplus Design طرفان Hyzy World Youth Activity Center ڪارپوريٽ سڃاڻپ انتهائي معتبر 2025 A' Design Award سون انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
سوناشتهاربازي· 2025
Hyzy World Youth Activity Center ڪارپوريٽ سڃاڻپ
Ecust Creplus Design طرفان
ڪلائنٽ: HYZY World Youth Activity Center
اشتهاربازي درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #170638 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Hyzy World Youth Activity Center ڪارپوريٽ سڃاڻپ بابت
Hyzy World جو لوگو هڪ گول شڪل اختيار ڪري ٿو، جيڪو مڪمليت ۽ ڀرپوريءَ جي علامت آهي، جڏهن ته بي رڪاوٽ طريقي سان تعميراتي محراب کي هڪ مخصوص خصوصيت جي طور تي ضم ڪري ٿو. ٻه طرفي ۽ ٽي طرفي اظهار کي گڏ ڪرڻ سان، ڊيزائن مستقبل جي دروازي جي تصور کي مجسم ڪري ٿو. لوگو جي هڪ مخصوص نمايان خوبي ان جي لڪيل دل جي شڪل وارو تفصيل آهي: جڏهن مٿان کان ڏٺو وڃي، مٿيون نظر هڪ مڪمل دل کي ظاهر ڪري ٿو، ۽ سج جي روشني هيٺ، پاڇو قدرتي طور تي دل جي شڪل ٺاهي ٿو. هي ٻٽو-دل تصور خوبصورتي سان برانڊ جي بنيادي فلسفي کي بيان ڪري ٿو يعني "پيار سان پرورش ڪرڻ".
سڃاڻپ
A' Design Award سون انعام بابت
Hyzy World Youth Activity Center ڪارپوريٽ سڃاڻپ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Hyzy World Youth Activity Center ڪارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Hyzy World Youth Activity Center ڪارپوريٽ سڃاڻپ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.
Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."
The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."
The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales. - ٽيگ
- Logo, Branding, IP Design, Mascot design
- ڊزائين چيلينج
- Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.” - تحقيق
- We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
- الهام
- The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
- منصوبي جو عرصو
- The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
- عمل جو فلو
- Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
- پيٽنٽ
- All Copyrights ECUST-CRE+ Design, 2025
- ٽيم ميمبر
- Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou - تصوير ڪريڊٽ
- All Copyrights ECUST-Creplus Design, 2025
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