Chinese Lion ڪار اسٽيڪر by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award سون انعام in اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن Competition Category.

سوناشتهاربازي· 2024

Chinese Lion ڪار اسٽيڪر

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award سون انعام Winner in اشتهاربازي Category

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Colors

The Design

About Chinese Lion ڪار اسٽيڪر

چيني شينهن هڪ محدود ايڊيشن ڪار اسٽيڪر سيٽ آهي جيڪو فينگ شنگ T5 EVO گاڏيءَ لاءِ ٺاهيو ويو آهي. هيءَ ڊزائين چيني شينهن جي هڪ فنائتي پيشڪش آهي، جيڪا روايتي چيني نمونن جي بنياد مٿان رکيل آهي. ٽه-طرفي جاميٽري، پاپ آرٽ ۽ تجريدي آرٽ کي گڏائي گرافڪس کي هڪ نوجوان ۽ متحرڪ ڪردار ڏنو ويو آهي، جنهن جو مقصد نوجوان ڊرائيورن کي متوجهه ڪرڻ آهي. سمورو آرٽ ورڪ ویڪٽر السٽريشن طور تيار ڪيو ويو آهي ۽ PVC فلم تي ٺاهيو ويو آهي، جيڪو 4565 x 800 ملي ميٽرن جي ماپ سان اڌ-ريپ (سيمي ريپ) طور لڳايو وڃي ٿو. ٽي رنگن جا اختيار پيش ڪيا ويا آهن.

The Recognition

About the A' Design Award سون انعام

Chinese Lion ڪار اسٽيڪر A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Chinese Lion ڪار اسٽيڪر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Chinese Lion ڪار اسٽيڪر شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao