Forte Forte Roma ريٽيل انٽيريئر ڊيزائن by Robert Vattilana

Forte Forte Roma ريٽيل انٽيريئر ڊيزائن by Robert Vattilana is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

لوههانٽيرئر· 2022

Forte Forte Roma ريٽيل انٽيريئر ڊيزائن

by Robert Vattilana

Client: Forte Forte

A' Design Award لوهه انعام Winner in انٽيرئر Category

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Colors

The Design

About Forte Forte Roma ريٽيل انٽيريئر ڊيزائن

فورٽي فورٽي روما روم ۾ هڪ فيشن بوٽيڪ لاءِ ريٽيل انٽيريئر ڊيزائن آهي. هي جڳهه ڪل 71 چورس ميٽرن تي پکڙيل آهي، جنهن ۾ سيلز جو علائقو 53 چورس ميٽر آهي. افغانستان مان آندل سائو اونڪس پٿر، وڏن هم آهنگ بلاڪن ۾ ڪٽيل ۽ ميٽ فنش سان تيار ڪيل، فرشن ۽ ڀتين تي لڳايل آهي. روشني جو هڪ آبشار وانگر سلسلو چوڌاري حد بندي ڪري ٿو. پالش ٿيل پيتل جا پينل، مُڙيل ۽ پيتل جي سلائي سان مضبوط ٿيل، پوئين ڀت ٺاهين ٿا. اڇيون ڇتيون جھڪيل پٽيون ۽ روشن گول درين سان سينگاريل آهن. ڊريسنگ روم ۾ پيتل جا دروازا ۽ اندرين حصن ۾ سيج رنگ جي ڪيپيٽون مخمل استعمال ڪئي وئي آهي.

The Recognition

About the A' Design Award لوهه انعام

Forte Forte Roma ريٽيل انٽيريئر ڊيزائن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Forte Forte Roma ريٽيل انٽيريئر ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Forte Forte Roma ريٽيل انٽيريئر ڊيزائن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Dimensions & Packaging: Total net area m2 71; Sales area m2 53
Tags: Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Production Technology: The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Design Challenge: The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Research: From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiration: The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Project Duration: The project started in december 2019 in Rome and finished in october 2020
Operation Flow: The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Team Members: Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
Image Credits: All photos credit: Danilo Scarpati Photographer