Open Your Eyes آرٽ فوٽوگرافي by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.
لوههفوٽوگرافي· 2022
Open Your Eyes آرٽ فوٽوگرافي
Client: Michael Liebert Photography
A' Design Award لوهه انعام Winner in فوٽوگرافي Category
Verified Award Winner
Verify Award Status for #140615The Design
About Open Your Eyes آرٽ فوٽوگرافي
اکيون کوليو هڪ آرٽ فوٽوگرافي سيريز آهي، جيڪا پنهنجي بصري وسيلي طور پلاسٽڪ ريپ کي استعمال ڪري ٿي. ريپ جي شڪل ۽ مادي کي هوا ۽ فوٽوگرافر جي مزاحمت ذريعي جوڙيو ويو آهي. نتيجي ۾ ٺهيل شڪليون انساني يا حيواني صورتن جو اشارو ڏين ٿيون، بلڪل ان طريقي سان جيئن آسمان ۾ ڪڪر نظر اچن ٿا. هر ڏسندڙ هڪ مختلف ڪردار ڏسي ٿو، تنهنڪري هيءَ سيريز ذاتي تصور تي منحصر آهي. اهي فوٽوگراف جنوري 2022ع ۾ لوئر آسٽريا ۾ هڪ اعليٰ ريزوليوشن واري ميڊيم فارميٽ ڪئميري سان قدرتي روشني ۾، بغير فلئش جي ورتا ويا هئا. ڊجيٽل ڪم هڪ مهيني بعد وئنا ۾ مڪمل ڪيو ويو.
The Recognition
About the A' Design Award لوهه انعام
Open Your Eyes آرٽ فوٽوگرافي A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Open Your Eyes آرٽ فوٽوگرافي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Open Your Eyes آرٽ فوٽوگرافي جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
- Dimensions & Packaging
- These photos were taken with a high-resolution medium format camera with natural light without flashlight.
- Tags
- artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
- Production Technology
- Artwork for an independent art project
- Design Challenge
- For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
- Research
- Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
- Inspiration
- As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
- Project Duration
- The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
- Operation Flow
- The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.
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