Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2022

Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ

بروکن ٽاپ بروئنگ ڪو ڪرافٽ بيئر هڪ مشروبات جي پيڪيجنگ ڊزائن آهي، جو هڪ ننڍي پيماني جي ڪرافٽ بيئر برانڊ لاءِ تخليق ڪيو ويو آهي، جيڪو IPA ۽ پلسنر تيار ڪري ٿو. گرافڪ نمونو پراڻي دور جي رانديڪن کان متاثر آهي. هڪ مجموعي لوگو هر پراڊڪٽ لائن جي رنگ اسڪيم سان مطابقت رکي ٿو ۽ نموني سان ملي هڪ بصري وهم (illusion) پيدا ڪري ٿو. ڪين نيري ايلومينيم مان ٺاهيا ويا آهن، جن کي خاص طور تي هڪ گھرو نيوي رنگ حاصل ڪرڻ لاءِ ترتيب ڏنو ويو آهي، جو ايلومينيم ڪينس لاءِ نادر آهي. اڪثر تيز رفتار انڪ-جيٽ پرنٽنگ، سفيد انک جي پرت سان، گرافڪس کي وڌيڪ جيئدار بڻائي ٿي. معياري 211 باڊي ڪين 12 اونس (ounces) رکي سگھي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Broken Top Brewing Co Craft Beer مشروبات جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable