Jiang Hu الڪوحل واري مشروب جي پيڪيجنگ by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2023
Jiang Hu الڪوحل واري مشروب جي پيڪيجنگ
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
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The Design
About Jiang Hu الڪوحل واري مشروب جي پيڪيجنگ
جيانگ هُو هوانگ جِيو لاءِ پيڪيجنگ ڊزائين آهي، جيڪو چيني روايتي چانورن جي شراب جو هڪ قسم آهي. بوتل جي مٿين حصي (ڍَڪڻ) کي ايترو ته وزندار بڻايو ويو آهي جو اِهو ڪاغذن کي دٻائي رکڻ واري وزن (پيپر ويٽ) طور به ڪم اچي سگهي ٿو، ۽ اُلٽائي پيئڻ واري گلاس طور پڻ استعمال ٿي سگهي ٿو. بوتل جي گنجائش ننڍي رکي وئي آهي، جيڪا عام پيئڻ جي عادتن سان مطابقت رکي ٿي. ٻاهرين دٻي کي ڪاغذ جي بجاءِ فوم مان تيار ڪيو ويو آهي، جنهن سان اها ساڳي دٻو ترسيل دوران بوتل جي حفاظت پڻ ڪري ٿو. گرافڪس ۾ قديم چيني نشانيءَ (ٽوڪن) کي موضوع طور کنيو ويو آهي ۽ ان ۾ هڪ تلوار باز جي زندگيءَ کي پيش ڪيو ويو آهي. مقصد اهو آهي ته هڪ پراڻي پراڊڪٽ کي نئون ۽ تازو تاثر ڏنو وڃي.
The Recognition
About the A' Design Award لوهه انعام
Jiang Hu الڪوحل واري مشروب جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Jiang Hu الڪوحل واري مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Jiang Hu الڪوحل واري مشروب جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Team Members
- Mr. Li Wei
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