Peng Wang طرفان Cidih برانڊ آئيڊينٽٽي انتهائي معتبر 2023 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

لوههگرافڪ· 2023

Cidih برانڊ آئيڊينٽٽي

Peng Wang طرفان

گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #142225 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Cidih برانڊ آئيڊينٽٽي بابت

سيڊِح (Cidih) ھڪ برانڊ آئيڊينٽٽي آھي جا ميلان، اٽلي ۾ قائم ٿيندڙ تعليمي ۽ سائنسي تحقيقي مرڪز لاءِ ٺاھي وئي آھي، جيڪو Tsinghua يونيورسٽي ۽ Politecnico di Milano پاڻ ملھائي جوڙيو آھي. اکرَ C ۽ D ھڪ ٻئي جي مثبت ۽ منفي شڪلن کي ٺاھين ٿا، جنھن مان نظريي ۽ عمل جي وحدت ۽ ھڪ عالمي پليٽفارم جي شموليت پسنديءَ جي علامت ملي ٿي. مرڪز ۾ موجود نيم دائرو اڀندڙ سُج جي طرف اشارو ڪري ٿو. اکرَ H “ھب” (hub) جي نمائندگي ڪري ٿو، ۽ ان جي منفي شڪل نالي جي سلھوئيٽ کي پاڻ ۾ سموئي ٿي. اِھا آئيڊينٽٽي ڇپيل مواد، ڊجيٽل سائينيج، ويب سائيٽس، اسڪرينز، ڪٽ شيٽس ۽ ايڪريلڪ تي لاڳو ڪئي وئي آھي.

سڃاڻپ

A' Design Award لوهه انعام بابت

Cidih برانڊ آئيڊينٽٽي A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Cidih برانڊ آئيڊينٽٽي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Cidih برانڊ آئيڊينٽٽي جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
ماپ ۽ پيڪيجنگ: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
ٽيگ: Brand Identity, Logo, VI
پيداواري ٽيڪنالاجي: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
ڊزائين چيلينج: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
تحقيق: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
الهام: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
منصوبي جو عرصو: The project was started in November, 2020 and put into operation in May, 2021.
عمل جو فلو: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
ٽيم ميمبر: Peng Wang