Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ by Linping Chen

Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ by Linping Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2023

Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ

by Linping Chen

Client: MMC Design

A' Design Award چاندي انعام Winner in انٽيرئر Category

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Colors

The Design

About Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ

يِنو يونيڪو 310 چورس ميٽرن تي مشتمل هڪ بوتيڪ اسٽور جي اندروني سجاوٽ آهي جيڪا هانگزو، چين ۾ واقع آهي. جاميٽري شڪليون روايتي ورهاڱن جي جاءِ وٺن ٿيون ۽ ڊسپلي، فٽنگ ۽ اسٽوريج جهڙا ڪم سرانجام ڏين ٿيون. هڪ ڏاڪڻ ٻنهي منزلن کي ڳنڍي ٿي ۽ قدم بقدم ويڪري ٿيندي وڃي ٿي، جنهن سان هڪ عمودي ۽ تال وارو بصري مرڪز پيدا ٿئي ٿو جيڪو ايندڙن کي مٿينءَ منزل ڏانهن رهنمائي ڪري ٿو. گَسڻ کان محفوظ بغير جوڙ وارو مائيڪرو سيمينٽ پينٽيلڪ سنگ مرمر جي بناوت جي نقل ڪري ٿو، جنهن سان جاءِ جي زندگي وڌي ٿي ۽ تعميراتي خرچ قابو ۾ رهي ٿو. هڪ ڳاڙهو وراڻيل فولادي آئلينڊ روشنيءَ هيٺ هلڪين سطحن سان تضاد پيدا ڪري ٿو.

The Recognition

About the A' Design Award چاندي انعام

Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Yinno Unico بوتيڪ اسٽور جي اندروني سجاوٽ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing