Hainan Beer بيئر پيڪيجنگ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2023
Hainan Beer بيئر پيڪيجنگ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Hainan Beer بيئر پيڪيجنگ
هينان بيئر هڪ بيئر پيڪيجنگ ڊزائن آهي جيڪا هينان جي قدرتي منظرنگاري ۽ ثقافت کان متاثر ٿي ٺاهي وئي آهي. شيشي جي بوتل تي سمنڊ جي لهرن، ٻيڙين، لائيٽ هائوسن، ناريل جي وڻن ۽ سامونڊي پکين مان ورتل اُڀريل (ريليف) نقش آهن، ۽ ان جي سنهي شڪل هڪ هٿ سان پڪڙڻ ۾ سهولت ڏئي ٿي. ايلومينيم جي دٻي (ڪين) تي ٿرموڪرومڪ مس سان ڇپائي ڪئي وئي آهي، جنهن ڪري ريفريجريشن دوران گرمي پد گهٽجڻ سان پوسٽ مارڪ جو نقش آهستي آهستي ظاهر ٿئي ٿو. ٻاهريون دٻو ڪرافٽ پيپر مان ٺهيل آهي ۽ سوٽ ڪيس جي شڪل ۾ آهي. هيءَ پيڪيجنگ بيئر کي مقامي منظرن ۽ آرام ڀرئي مقامي طرزِ زندگي سان ڳنڍي ٿي.
The Recognition
About the A' Design Award چاندي انعام
Hainan Beer بيئر پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Hainan Beer بيئر پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Hainan Beer بيئر پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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