Xishuang Linyu مارڪيٽنگ سينٽر by Kelly Lin

Xishuang Linyu مارڪيٽنگ سينٽر by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2023

Xishuang Linyu مارڪيٽنگ سينٽر

by Kelly Lin

Client: Agile

A' Design Award چاندي انعام Winner in انٽيرئر Category

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The Design

About Xishuang Linyu مارڪيٽنگ سينٽر

شيشوانگ لنيو 812 چورس ميٽرن تي مشتمل هڪ مارڪيٽنگ سينٽر آهي جيڪو چين جي شيشوانگ بانا ۾ واقع آهي. ان جي اندروني سجاوٽ ۾ جديد فن کي داي قوم جي مقامي ثقافت سان ملايو ويو آهي. برساتي ٻيلي جي وريل وڪڙيل شڪلين وانگر ٺهيل اسڪرينون جاءِ کي ورهائين ٿيون ۽ نظر جي رهنمائي ڪن ٿيون. وريل جهالردار بتيون، ڌاتوءَ جا گلن وارا سينگار، گول غاليچا، داي نموني وارا وهاڻا ۽ چُول ۽ چٿ (مورٽس ۽ ٽينن) جي جوڙجڪ سان ٺهيل اڪيلا ڪرسيون گڏجي استعمال ڪيون ويون آهن. ناريل جي ٽارين، اڇن هاٿين ۽ مورن جا نقش مقامي تصويرن مان ورتا ويا آهن. چانهه جي ثقافت ۽ هنر جا حصا شامل ڪيا ويا آهن ته جيئن ترتيب کليل ٿئي ۽ مقامي روايتن جو احترام ٿئي.

The Recognition

About the A' Design Award چاندي انعام

Xishuang Linyu مارڪيٽنگ سينٽر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Xishuang Linyu مارڪيٽنگ سينٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Xishuang Linyu مارڪيٽنگ سينٽر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept