Qinshihuang Cpa بيئر پيڪيجنگ by China Resources Snow Breweries Ltd.

Qinshihuang Cpa بيئر پيڪيجنگ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2023

Qinshihuang Cpa بيئر پيڪيجنگ

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa بيئر پيڪيجنگ

قن شي هوانگ سي پي اي (Qinshihuang CPA) هڪ ڪرافٽ بيئر لاءِ پيڪيجنگ ڊزائن آهي، جيڪا چائنا پيل ايل (China Pale Ale) ڪيٽيگري سان تعلق رکي ٿي. بوتل جي شڪل ۽ ان جي ڳچيءَ ۾ ڪن (Qin) خاندان جا مخصوص عنصر استعمال ڪيا ويا آهن، ۽ ان جو ڍانچو ڪن ۽ هان (Han) دورن جي بادلن جي نمونن سان سجايل جيڊ جي پيالي جي ياد ڏياري ٿو. بوتل جي ڳچيءَ چوڌاري هڪ جهنڊو انهيءَ پراڊڪٽ کي چائنا پيل ايل انداز جو اڳواڻ (پاينيئر) قرار ڏئي ٿو. مرڪزي حصي ۾ سيل اسڪرپٽ (seal script) جو هڪ اکر، جيڪو ڪن خاندان جو متحد فونٽ هو، ڊزائن کي هڪ روايتي ۽ ڪلاسيڪل نمودار بخشي ٿو. هيءَ ڊزائن 315 ملي لٽر جي شيشي واري بوتل ۽ 550 ملي لٽر جي ائلومينيم ڪئن جي صورت ۾ تيار ڪئي وئي آهي.

The Recognition

About the A' Design Award برونز انعام

Qinshihuang Cpa بيئر پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Qinshihuang Cpa بيئر پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Qinshihuang Cpa بيئر پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao