It Is In Your Genes متحرڪ سڃاڻپ by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2023
It Is In Your Genes متحرڪ سڃاڻپ
by Bianka Foldi and Robert Valoczi
Client: Genecontact
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #144669The Design
About It Is In Your Genes متحرڪ سڃاڻپ
هي برانڊ جي سڃاڻپ جينو ٽائپنگ سروس لاءِ ٺاهي وئي هئي، جنهن جي ذريعي ممڪن جينياتي بيمارين جي اڳڪٿي کي ڳولي سگهجي ٿو. ڊي اين اي جي ڍانچي وانگر، ڊزائن جو تصور پڻ ڪوڊ جي سسٽم تي ٺهيل هو، خاص طور تي ٺهيل مورس ڪوڊس جيڪي الفابيٽ جي خطن جي نمائندگي ڪن ٿا. ڪنهن به لفظ کي هن طريقي سان ڏسي سگهجي ٿو، هڪ جامد علامت (لوگو) کي متحرڪ سڃاڻپ ۾ تبديل ڪري ٿو. علامت (لوگو)، جيڪو ڪلائنٽ جو نالو آهي جيڪو ڪوڊس طرفان لکيل آهي، ڊي اين اي جي ٻٽي-هيلڪل ساخت جي شڪل وٺندو آهي. اهو ڪيئن آهي ڪلائنٽ جو ڪاروبار ٻنهي تصوراتي ۽ بصري طور تي سڃاڻپ ۾ ظاهر ٿئي ٿو.
The Recognition
About the A' Design Award برونز انعام
It Is In Your Genes متحرڪ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. It Is In Your Genes متحرڪ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. It Is In Your Genes متحرڪ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
