Yep ڪولاجن پراڊڪٽ جي پيڪيجنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2023
Yep ڪولاجن پراڊڪٽ جي پيڪيجنگ
by Tiger Pan
Client: By-Health Co., Ltd.
A' Design Award سون انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
- Verify Award Status for #145414
The Design
About Yep ڪولاجن پراڊڪٽ جي پيڪيجنگ
Yep هڪ پيئڻ جوڳي ڪولاجن پراڊڪٽ لاءِ ٺاهيل پيڪيجنگ آهي. ٻاهرين دٻي جي شڪل ٽڪنڊي آهي، جيڪا استحڪام ۽ مضبوطي جو تاثر ڏيڻ لاءِ چونڊي وئي آهي. دٻو پيپر پلپ مان ٺهيل آهي، جيڪو هڪ ريسائيڪل ٿيندڙ مواد آهي، ۽ ٻاهرين دٻي جي ماپ 170 ملي ميٽر ضرب 100 ملي ميٽر ضرب 186 ملي ميٽر آهي. اندر، پيئڻ جوڳو ڪولاجن هڪ شيشي جي بوتل ۾ رکيل آهي. ليبل شفاف فوائل سان ڇپيل آهي، جيڪو نم ۽ تازو ڏيک ڏئي ٿو. گلابي لوگو جواني ۽ توانائي جو اظهار ڪري ٿو. معلومات جي واضح ترتيب ۽ هڪ متحد سيريز سسٽم خريدارن کي پري کان پراڊڪٽ سڃاڻڻ ۾ مدد ڪن ٿا.
The Recognition
About the A' Design Award سون انعام
Yep ڪولاجن پراڊڪٽ جي پيڪيجنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Yep ڪولاجن پراڊڪٽ جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Yep ڪولاجن پراڊڪٽ جي پيڪيجنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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