Chinese Style Coffee ڪافي پيڪيجنگ اليسٽريشن by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award سون انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
سونگرافڪ· 2023
Chinese Style Coffee ڪافي پيڪيجنگ اليسٽريشن
by Weina Xiao
Client: Manta Ray Coffee Roasters
A' Design Award سون انعام Winner in گرافڪ Category
- 127,075
- Verified Award Winner
- Verify Award Status for #145544
The Design
About Chinese Style Coffee ڪافي پيڪيجنگ اليسٽريشن
چائنيز اسٽائل ڪافي هڪ اليسٽريشنن جو سلسلو آهي جيڪو هڪ ڪافي بين برانڊ لاءِ ٺاهيو ويو ۽ پيڪيجنگ ۽ پوسٽرن تي لاڳو ڪيو ويو. هي اليسٽريشنون ڪافي ڪلچر کي روايتي چيني ثقافت سان ملائين ٿيون. پيڪنگ اوپيرا جا ڪردار ۽ چيني تلوارباز، ڪافي جي اشتهارن ۾ عام طور ايندڙ شخصيتن جي جاءِ وٺن ٿا. اهي انداز پيڪنگ اوپيرا جي پرفارمنس مان ورتل آهن ۽ ڪافي جو ڪوپ کڻڻ واري اشاري جي ياد ڏيارين ٿا. هر اليسٽريشن پروڪريئيٽ ايپليڪيشن سان پينسل اسٽائل ۾ ٺاهي وئي آهي، جيڪا هٿ سان ٺهيل احساس ۽ نفيس تفصيل کي برقرار رکي ٿي. هر اليسٽريشن جي ماپ 21 × 29.7 سينٽي ميٽر آهي.
The Recognition
About the A' Design Award سون انعام
Chinese Style Coffee ڪافي پيڪيجنگ اليسٽريشن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Chinese Style Coffee ڪافي پيڪيجنگ اليسٽريشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Chinese Style Coffee ڪافي پيڪيجنگ اليسٽريشن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
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