Yi Xin Distillation شرابن جي پيڪنگنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2023
Yi Xin Distillation شرابن جي پيڪنگنگ
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award سون انعام Winner in پيڪيجنگ Category
- 43,637
- Verified Award Winner
- Verify Award Status for #145831
The Design
About Yi Xin Distillation شرابن جي پيڪنگنگ
يي شن ڊسٽيليشن هڪ چيني شرابن جي برانڊ لاءِ پيڪنگنگ ڊيزائن آهي. بوتل شيشي مان ٺهيل آهي، جيڪا سطح جي چمڪ ۽ ساخت کي وڌائي ٿي ۽ هن پراڊڪٽ کي سيرامڪ ٿانون ۾ وڪامندڙ ساڳين شرابن کان ڌار ڪري ٿي. هڪ ڊريگن، جيڪو قديم چيني انداز ۾ چٽيل آهي، بوتل جي ڳچيءَ سان چهٽيل آهي ۽ مکيه سڃاڻپ طور ڪم ڪري ٿو، جنهن ڪري ڪنهن به ڇپيل ليبل جي ضرورت ناهي. ٻاهريون دٻو سادو آهي ۽ روايتي چيني ڊيزائن جي هم آهنگيءَ (سميٽري) جي پيروي ڪري ٿو. بوتل جي ماپ 180 x 130 x 285 ملي ميٽر آهي. مقصد هڪ ڊگهي ورثي کي جديد شڪل ۾ پيش ڪرڻ آهي.
The Recognition
About the A' Design Award سون انعام
Yi Xin Distillation شرابن جي پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Yi Xin Distillation شرابن جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Yi Xin Distillation شرابن جي پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
